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Which One Doesn’t Belong: American Idol, McDonalds and DEVO?

Mon, Apr 28, 2008

plastic

Devo Neca Toy New Wave Nigel

Artist Mark Mothersbaugh and his bandmates, DEVO, have already been given the toy treatment once (by NECA, see above left). But when it comes to an unauthorized trademark infringement by American Idol and McDonalds, DEVO are “through being cool.”

Via Clubdevo.com:

McDonald’s fast food restaurants are offering a series of American Idol TV show themed toys in their children’s Happy Meals. One of the toys, “New Wave Nigel,” sports an orange jumpsuit, punk shades, and an unmistakable DEVO energy dome. Flipping a switch plays a DEVO-esque song (which sounds a bit like a mutated version of DEVO’s Doctor Detroit. See video here.

DEVO was never asked or involved in the making or distributing of the toy. I know it’s wrong to want one, but somehow…could I cover the loathsome AI logo with a Toyer logo from an Series 2 Qee?

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This post was written by:

Jeremy Brautman - who has written 1965 posts on ToyCyte: Toy Culture Collected.

Jeremy Brautman joined ToyCyte in 2008 and has been writing about toy culture ever since. You can currently find him contributing to a variety of blogs, artkiving doodles at Doodlesplatter.com and cataloging artistic ephemera at ARTkivers.com.

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