ToyCyte: Toy Culture Collected

Aardman Animations‘ Wallace and Gromit have been recruited as spokesmodels for a series of advertisements for luxury lifestyle store Harvey Nichols. Some of the designer clothes featured in the posters and magazine ads include an Alexander McQueen suit, a Dolce & Gabbana shirt, a Giorgio Armani tie, a Paul Smith scarf and Ray-Ban wayfarers. Nick Park, the Oscar-winning duo’s creator, quipped that “Wallace isn’t exactly known for his street-wise fashion sense; he usually shops at Tank-Top Man.” Harvey Nichols chose the pair as the faces of a new store they are opening in Bristol, where Wallace and Gromit were created.

This, of course, isn’t the first time that cartoon characters and toys have decked out in fashion store finery. Back in 2005, Kidrobot produced a set of Huck Gee’s Skullhead figures exclusively for Barneys. The 12-inch designer toys were outfitted in a collection of threads by Marc Jacobs, Jil Sander, Dries Van Noten, Rick Owens Lab and Duckie Brown.