ToyCyte: Toy Culture Collected

Whether you like corporations or not, you have to acknowledge that Target (or should I say, tar-JAY?) is much cooler than its closest competition. From Devo to Domo, Target is courting a hipper shopping contingent. Sunny shops there for orange soda and I am partial to their Top Wire stenobooks. People seem divided on the concept of seeing designer toys in chain stores and megamarts. For some reason, the idea of Qee at Target doesn’t bug me. (Now Walmart would be a different story…) Regardless, while Toy2R has in fact collaborated with Target on the above 2.5-inch Qee figures, they will not be offered in stores. The limited edition branded Qees are available exclusively to people affiliated with the company. This is not the first (or last) corporate collab for Toy2R. Although the Tower Records Qeezer Qees were so-so, the Tower x MCA No Music No Life Qees were absolutely awesome. Stay tuned for more Qee news all throughout this week!