ToyCyte: Toy Culture Collected

Exciting news for Toy2R fans in the US: TOY2R ANNOUNCES LAUNCH OF TOY2R USA DIVISION

Toy2R, one of the pioneers in the designer toy business, is excited to announce the launch of Toy2R USA.   For more then 10 years, the iconic Toy2R Qee brand has been one of the most recognizable platforms in the designer toy genre.

Establishing a US office will allow Toy2R to expand their global presence. The US office will develop additional avenues of distribution so retailers and fans of Toy2R will have better access to products. Toy2R USA will continue to work with established artists and new, creative talent to grow the artistic element of the brand. The expansion will allow for exciting promotional and licensing opportunities, including Pop-Up stores, Toy2R licensed merchandise and a regular presence at designer toy shows, conventions and trade shows.

Toy2R will broaden its licensing program while continuing licensed projects with Diamond Comic Distributors. In 2009 look for new releases of the successful Simpsons Qee Series as well as Playstation’s Little Big Planet and SEGA’s Sonic the Hedgehog Qees (being presented through DCD at the Dallas Toy Fair this week) and many, many more.

Kevin Winnik, a 15-year veteran of the toy industry, will be President and Director of Toy2R USA.

I’m really psyched about this. I’ve been talking to Kevin for about a month now, and he’s been a stellar resource on all things Qee. Lots of great stuff is in store, from the next Simpsons figure to a MEGA Qee giveaway right here on ToyCyte later this week. With all the cool events and Pop-Up stores Toy2R puts on in Hong Kong, the United States is full of limitless potential through our mall culture and big-box stores. Establishing a US division of Toy2R doesn’t solve America’s economic crisis, but it’s a bit of good news for a Monday. Positive global relations through designer toys!