ToyCyte: Toy Culture Collected

Incoming from Mimoco: Simone Legno, creator of the iconic fashion brand tokidoki, has created a special limited-edition Valentine’s Day collaboration with Mimoco arriving today. The most popular character from the tokidoki for MIMOBOT® series of designer USB flash drives, Meletta, is now available in a romantic-yet-hardcore pink and black colorway for fashion-tech-lovers everywhere.

The first tokidoki for MIMOBOT collection debuted in April, 2008, and has since represented a crossover in the worlds of pop fashion and consumer electronics. The series consists of three characters, including a pirate, a demonic chef, and Meletta, the plucky young lass with a monkey on her head. Representing Mimoco’s first venture into the fashion world, the series has gained a loyal following from both the tokidoki and MIMOBOT camps alike.