ToyCyte: Toy Culture Collected

Blindsided: A ToyCyte Investigation – Part 3: Toy Stores

All this week, ToyCyte has been having a conversation about blind box toys: Are they a marketing strategy or a fun experience? As designer toys travel from toy company to toy fan, they pass through a middleman: the toy retailer. In this segment of our report, we’ll hear from the proprietors of our favorite toy stores. Toy retailers are an eloquent and gregarious bunch who are also collectors and members of our community. Rotofugi, Ningyoushi, Toy Tokyo, Shoparooni, Red Hot Robot, Lulubell Toy Bodega, Wizard Sleeve Toys and hometown heroes, The Sausalito Ferry Company all gave their two cents (sometimes more) for the story.

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