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SOFT&FURRY Sneak Peeks: Looft, Doo and Groond

Mon, Jul 28, 2008

vinyl

With just one week left to go on the SOFT&FURRY logo design competition [blogged], the guys of cypher13 have dropped some more toy teasers on one of my favorite webzines, JoyEngine. Above and below are some proto images of LOOFT, DOO and GROOND, the cast of SOFT&FURRY: all handmade and hand-cast in-house by cypher13. At first, I didn’t understand how these creatures were soft or furry, but then I read the exposition, which clears everything up:

The soft and furry are very, very old. They have been since here was here. When here was new, there were the three. LOOFT helped all to breath, DOO helped all to drink and GROOND made all things grow. The three were one. Many creatures, both large and small, of water, of air, and of land arose. They breathed the air, they drank the water, they fed on all that grows. They took only what they needed. But one such creature took too much. This creature misunderstood the natural code. Green things grayed, blue things blackened, and clear things turned to cloud. Those who were soft and furry, hardened with gloom. The three may be soft and furry once more. But, for now their hardness has saved them. LOOFT helps all to breath, DOO helps all to drink and GROOND makes all things grow. The three are one. None can live without them.

Todd further teases that there will be extra-special S&F™ collabs with Josh Holland and Shannon Bonatakis. Stay tuned for more info. Click through for individual pics.

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This post was written by:

Jeremy Brautman - who has written 1965 posts on ToyCyte: Toy Culture Collected.

Jeremy Brautman joined ToyCyte in 2008 and has been writing about toy culture ever since. You can currently find him contributing to a variety of blogs, artkiving doodles at Doodlesplatter.com and cataloging artistic ephemera at ARTkivers.com.

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