Shepard Fairey has 8 new deck designs for ARTSPROJEKT, adding to the badass boards by Dalek and Alex Pardee I posted yesterday. OBEY is just one of many micro-brands participating in ARTSPROJEKS. A few of the others are: Crooks and Castles, Hellz Bellz and Blood is the New Black. “Skateboard graphics were one of the main things that inspired me to become an artist, so it goes without saying that I want my art to translate beautifully on skateboards,” said Shepard Fairey. “In the past, printing on a curved board surface had detail limitations or smudging could occur at the bends. The ARTSPROJEKT boards utilize new digital technology to create perfectly crisp graphics with impeccable detail.” Shepard Fairey has no love for eBay flippers, but anybody who tries to flip these is a moron anyway. Because Zazzle produces them on-demand, there is theoretically no limit to the run. Anybody should be able to get one. Fans = 1. Flippers = 0.
ARTSPROJEKT, a new online “interactive and culturally relevant online community for the arts, pop culture and action sports” has teamed up with print-on-demand company Zazzle to make high-tech, high-art skate decks. Zazzle’s engineering team collaborated with Andy Howell to develop an authentic product that is produced within 24 hours–a first for the industry. The skate decks are seven-ply North American maple and supplied by PS Stix. Components are sourced from Santa Cruz, Independent trucks, Krux Trucks, and Ricta Wheel Dynamics. The end result is a highly technical, high quality, high art. Decks are available starting at $74.95 in all-terrain competition, mini, old school wide, and Cali 70’s flashback sizes and shapes. Complete skateboards go for around $185.
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