SoCal art & lifestyle clothing company RVCA, in conjunction with Italian cycling company CINELLI have announced a collaborative cycling art project, “Pressure.” The project features Cinelli bikes built and designed by Barry McGee, Ashley Macomber, Clare Rojas, C.R. Stecyk III, Dan Murphy, DMOTE, Jesse Geller, Josh Lazcano, KAWS, Madsaki, Phil Frost, PM Tenore and Stephen Powers.
The partnership combines both companies’ passion for design and excellence in their respective fields and attests to the undeniable link between underground art and track bike culture that has solidified in recent years.
“Pressure” debuts at RVCA’s flagship store in San Francisco on Thursday, June 19th and will be followed by a second September showing in Austin, TX at Lance Armstong’s new bike shop, Mellow Johnny’s, with more future tour dates to be announced. To commemorate the show an array of limited-edition merchandise will be produced including RVCA T-shirts, a hardcover book, and, most notably, a special Barry McGee-designed Cinelli bike. Limited to 50 pieces worldwide and available in three frame sizes (54, 56 or 58), the cycle will be available as 25 complete bikes and 25 frame-only kits with pricetags of $3,700.00 and $2,100.00 respectively, and will be available for sale only through RVCA and Mellow Johnny’s. More updates to follow. [Via Supertouch]
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