For the launch of Private Stock, a collection limited to just 100 retailers, Burton collaborated with Ron English on two snowboards and a boot. Ron’s art is used on the Burton Hero and women’s Blender snowboards ($400 each), as well as the Freezone Boot ($200). The Private Stock collection is so exclusive that you won’t find Ron’s gear at the Burton website. Instead, you’ll have to call the Burton Rider Service at 1-800-88103138 to find a dealer near you.
As for “Why Ron English?,” according to Greg Dacyshyn, Burton’s VP and Creative Director of Product: “This was a no brainer. Ron English is an icon and is the master of irreverence. His work parodies so much of corporate thinking and messaging, and as a result, encourages a new perspective on today’s world. At Burton we have always had to forge our own path, and as a sport we have had to battle many corporate stereotypes that formally controlled the mountains in the ski industry. Our sport and our athletes have built a lifestyle around being individuals and around getting recognized for something new and different. Our platform and Ron English’s messages are very similar, and as a result it was a very natural fit to work together.” Read the rest of the interview at Cool Hunting.
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