ToyCyte: Toy Culture Collected

[youtube:http://www.youtube.com/watch?v=mtjaj3P6Jx8&feature=player_embedded]

WOW. Rosie O’Donnell is making the circuit with Munnys. She’s now gone from late night with Craig Ferguson to day time. She recently turned up on none other than The Martha Stewart Show where she picked up a couple glittered and yarn-wrapped from Martha and implored her to “Sign the bottom, you wench!” This might seem ridiculous on the surface, but Martha Stewart served her little stint in jail, so consider that, all you haters. When I had bad insomnia, her droning voice used to lull me to sleep in syndication at 2AM. Against all predictable odds, I’m finding this random embrace from mainstream media rather enjoyable.

I saw this on SpankyStokes under the heading “Munny is Mainstream,” and John said: “My thoughts are no publicity is bad publicity, Kidrobot is a company designed and created to make money from consumers, and they have got to be eating this up right now even if it is not in the direction I think they initially wanted their brand to go. In recent time Kidrobt has gone from an underground cult following to a media crazed phenomenon!” I agree, and I think also Kidrobot is putting the “Kid” at the forefront of their market these days.  I just met a terrific 9-year old who draws on Munnys. If I could turn back time, though, I would have liked to see Kidrobot communicate a change in branding to their followers. There would have probably been a lot less complaining about things that look like “Happy Meal Toys” if we’d known they were, in fact, kind of going for that.

What do you think?