ToyCyte: Toy Culture Collected

Kidrobot has branched beyond toys to jewelry, clothing and handbags and now, through a deal between Paramount Pictures and Wildbrain (the company responsible for some of KR’s adverts and Yo! Gabba Gabba!), Kidrobot’s creations will go from vinyl to celluloid.

What is being referred to as a “series of feature films mixing animation and live action” will be generated through Nickelodeon Movies and produced by Scott Aversano, who has a background with Nickelodeon and MTV. Paul Buditz will executive produce, along with Bob Higgins and Charles Rivkin of Wildbrain.

Variety reports that “the plan is to draft a writer to pen a story about ordinary kids who are transported into the edgy world populated by the Kidrobot creatures.” Hey! Writer right here!

[youtube:http://www.youtube.com/watch?v=FpFVV_xA-UE]