ToyCyte: Toy Culture Collected

How often have you looked at a toy and wanted to say, “that is so gay,” but been weary about appearing insensitive? Surely, tons of times. Well, now thanks to Frank Kozik and Kidrobot, you can. They beat me to the obvious pun by announcing that the Pride Labbit pack “comes out” June 4th. KR’s PR wrote a blurb about how Kozik designed concert posters for The Sex Pistols and Nirvana, but this isn’t the Punk-n-Grunge Labbit Pack (coming soon, surely). This is the rainbow-colored mustache-sporting Labbit pack. It will retail for $16.95 in a window box starting June 4th. That gives you plenty of time to hit up the Kidrobot shop on Haight Street before making your way to the SF Pride parade. Call it a clever marketing ploy, but I think it’s pretty cool. Now if only Kozik would do up a set of mentally-challenged Labbits so I could safely say, “That’s retarded.”