ToyCyte: Toy Culture Collected

CardBoy Cartridges, created by UK-based graphic designer Mark James, have been selected to accompany the Color Chart: Reinventing Color exhibition at New York’s Museum of Modern Art. The exhibition celebrates a paradox: the lush beauty that results when contemporary artists assign color decisions to chance, readymade source, or arbitrary system. Color Chart is the first major exhibition devoted to this pivotal transformation and can be viewed online here.

CardBoy Cartridges start as ordinary inkjet cartridge packages but transform into different colored Cardboy figures. To use, turn each box inside out and reveal a Cardboy in cyan, magenta, yellow or black. The four characters are made of ABS plastic and cardboard and are currently available at online retailers and the MoMa store for $32. Get a set and if anyone gives you any grief about owning ink cartridge toys, tell them it’s verified art. MoMa says so.