Bholu is the work of Australian designer Jodie Fried. Bholu products are designed in Australia and brought to life by traditional Gujarati women artisans from the remote desert communities of The Rann of Katchchh, Western Gujarat, India. Each piece is hand embroidered using traditional techniques, giving each product its own unique and original personality. Bholu’s bubalahs children’s range is based upon drawings by children age 3-7 who come from underprivileged slum communities. The toys are handmade with wool felt and hand-embroidered. By using their traditional skills, the women artisans gain an income creating independence and opportunity for them. The toys are $65-$95 and can be ordered online here.
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